Lures & Presentation

Topwater fishing lures produce the most addictive strike in freshwater fishing. There is nothing subtle about watching a bass blow up on a walking bait or a popper in open…

Walk into any tackle shop and the bass fishing lures section will take up more wall space than everything else combined. That is not an accident. Largemouth and smallmouth bass…

Soft plastic baits are probably the single most useful category of lure in a modern tackle box. They are cheap, they come in more shapes and colors than anyone could…

Soft plastic baits for bass do more work across more situations than any other category in a tackle box, and I mean that as someone who used to reach for…

Not all chatterbait fishing lures are built the same, and the differences show up exactly when you need the bait to perform, mid-retrieve, blade thumping, fish closing in. I learned…

Ask five anglers to name the best bass fishing lures and you’ll get five different tackle boxes worth of answers, and honestly, all five might be right for their water.…

Finesse fishing lures exist for one reason: sometimes bass have seen every big, loud, fast-moving bait in the lake and they just are not interested. Downsize the profile, slow everything…

A chatterbait is a jig with a blade bolted to the nose, and that one detail changes everything about how it fishes. Cast a plain jig and it falls straight,…