Lures & Presentation

What color lure works best in murky water comes down to contrast, not a perfect match to the forage. A dark silhouette or a loud color like chartreuse gives fish…

Knowing how to fish a jerkbait comes down to the pause: snap the bait twice, stop it completely, and let a suspending lure hang in the strike zone until a…

I started tying and pouring my own lures three winters ago, mostly out of frustration. I was losing eight-dollar crankbaits to submerged brush on my local reservoir faster than my…

Vertical jigging for walleye and trolling crankbaits or spinner rigs solve two different problems, and most anglers who struggle with walleye are leaning too hard on one and ignoring the…

Walleye lures that work great in April often sit untouched in the tackle box by August, and the anglers who catch fish consistently through the whole season are the ones…

Swimbait fishing lures cover a huge range, from a three-inch paddle tail on a jighead that looks like a dying shad to an eight-inch hard-bodied glide bait built to imitate…

Jig fishing for bass is the technique most serious tournament anglers reach for when they need one bait to catch a giant instead of a limit of dinks, and it…

A spinnerbait is a bent-wire lure with a lead head and hook on one arm and one or two spinning blades on the other, built to flash and thump through…

Crankbait fishing lures cover more water, in less time, than almost any other bait in a tackle box. Cast, reel, repeat, and the bait does the work of searching out…

Picking the best topwater bass fishing lures usually comes down to matching a handful of proven styles to the water in front of you, not chasing whatever is newest on…